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A fantastical and unexpected fusion of design, animation and live action. Crafting surreal films with continually shape shifting worlds for brands including; Ikea, Lacoste, and Tropicana. 


Axel is an independent filmmaker with festival awards from around the globe. A curious and imaginative mind always looking to discover another point of view, to surprise and be surprised. Axel’s expertise in highly art directed in-camera design is combined with an affinity for innovative filmmaking techniques.

Axel Courtière

Imaginative Design & Direction

© The Mayda Creative Company, Inc. 2022