Spearheaded by Mayda’s creative director Henry Foreman, the space-themed installation promises to captivate bustling commuters in the heart of London.
Creative studio The Mayda Creative Co. has unveiled its latest work for iconic British cosmetics retailer, Lush, as part of its 2023 holiday campaign. A continuation of the long-standing relationship between the two companies, this Lush Intergalactic Universe campaign follows the announcement of the “Storyverse” partnership. This collaboration marks the latest evolution of Lush’s ongoing strategy to extend consumer engagement and expand the Lush storyverse into long-form entertainment that showcases its customers' favourite products across a range of platforms, starting with this London installation.
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Check out Lush's full press release here