Georgie joins Mayda from Meta’s Reality Labs

The Mayda Creative Co. is pleased to announce Georgie Castle as their new director of production. With her extensive industry experience, Georgie will oversee Mayda’s growing global production team for branded content, creative technology, and entertainment.

Georgie joins Mayda from Meta's Reality Labs, the division of Meta responsible for developing and producing immersive technologies (in AR, XR, and VR) across the company's range of software and hardware products. During her time there, she contributed to the development of Meta's recent innovative creator tools and worked on various projects within the creative engineering department.

Since launching in 2021, Mayda has quickly built its reputation as a modern, multi-disciplinary creative studio, producing an eclectic mix of commercial and tech-forward projects for the likes of Google, AT&T, PlayStation and MSG Sphere.

“We’re delighted to be welcoming Georgie to Mayda,” says managing director Barry Parkhill. “Her unique experience working across different media, technologies, and platforms is a perfect fit for Mayda and our diverse portfolio of projects and client partnerships. Georgie thrives when faced with production challenges that push the boundaries of creativity and execution, and we’re delighted that she’s chosen to join our team.”

Georgie adds, “I am absolutely thrilled to join Mayda and already feel like I'm part of the family! The prospect of contributing to Mayda's mission and being part of this incredible collective fills me with excitement and anticipation about the journey ahead and I can’t wait to get started.”

Prior to her tenure at Meta, Georgie served as the executive producer at The Mill's directorial offering, Mill+. During her time there, she produced award-winning content and experiences for esteemed brands such as Cartier, Lexus, Verizon, and Samsung.

Read the announcement on Little Black Book.