The Mayda Creative Co.’s co-founder and Executive Producer tells LBB’s Adam Bennett why “ideas are more powerful than tools”
Zu Al-Kadiri is no stranger to dichotomy. Born to Iraqi and Irish parents, he spent his childhood moving between the two distinct realities that were Iraq and England in the 70's and early 80's. As a result, the well-travelled producer is utterly familiar with the role of a creative bridge - the connective tissue between disparate ideas, places, and themes.
In the creative world, it’s an essential yet too often unsung skill. And in recent years it has helped build the foundation of Mayda, the creative studio with a uniquely open-ended approach to crossing the chasm between ideas and reality.