‘Made by Choice’ is the platform for a coalition of reproductive care and activist groups to help raise funding for abortion access.

Launched on the one year anniversary of the overturning of Roe v. Wade using YouTube’s ad function to run a message, “Skip this ad and we’ll provide free family planning medication to someone in need. It’s your choice.” The initiative is a proactive approach to target the anti-choice movement, debunk misconceptions about abortion and ultimately fund abortions for those in need. Mayda is proud to partner with 72andSunny as consultants and tech partners to launch the first activation in this important campaign.

To learn more about reproductive rights and to donate, visit madebychoice.org.

Read more about the ‘Made By Choice’ campaign on AdAge.