Innovative Motion Capture Activation
A centerpiece of LUSH House was the motion capture activation, a pioneering effort in interactive technology. Blending state-of-the-art motion-capture with realtime animation and zero-latency streaming, we brought LUSH's brand characters, 'Snow Fairy' and 'Lord of Misrule', to life.
In a secret location, LUSH actors equipped with motion-capture suits played these characters, creating a real-time, interactive experience where Snow Fairy and Lord of Misrule could join the party! This innovation allowed for unique, live interactions, where hosts and guests could converse in unique live conversations and interactions with the duo, blurring the lines between the digital and physical worlds and providing an unforgettable experience.