Play Closer
PlayStation
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- Client:
- Adam&EveDDB
- Brand:
- Playstation
- Type:
- Branded Content
- Service:
- Live Action, Design, VFX
Adam&EveDDB teamed up with Mayda to launch EA FC 24 on the PlayStation 5, the beginning of a new era for the world’s best-selling sports video game.
'Play Closer' brings fans of the franchise closer than ever to the in-game experience, blending hyper-real CG, live action, design, and enhanced in-game cinematics to take the viewer on a journey through interconnected worlds linked by the EA FC 24’s triangular motif.
Mayda ECD Carl Addy brought his signature style to depict the pace and energy of being on the pitch alongside soccer legends David Beckham, Zinedine Zidane, Didier Drogba, Sam Kerr and Jack Grealish.
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