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Alex Cover Nike GO.png

A renowned creative technologist, designer, and director, Alex specializes in developing innovative adventures at the edge of possibility—virtual or physical.


Alex’s experience as art and animation director for the influential Grand Theft Auto franchise began his passion for culturally infused experiences. With over 20 years of experience in real-time development and game design, Alex has used his deep understanding of innovative gaming to create rich interactive experiences for brands like Nike, Nissan, Jaguar, Microsoft, and more. 


Spanning an array of disciplines from UX to product design to storytelling, Alex creates culturally infused experiences that push the innovation envelope.

Alex Horton

Interactive Director

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