
Alex Horton
Interactive Director
A renowned creative technologist, designer, and director, Alex specializes in developing innovative adventures at the edge of possibility—virtual or physical.
Alex’s experience as art and animation director for the influential Grand Theft Auto franchise began his passion for culturally infused experiences. With over 20 years of experience in real-time development and game design, Alex has used his deep understanding of innovative gaming to create rich interactive experiences.
Selected Works

NIKE
REACTLAND

HAUWEI
SOUND OF LIGHT

JAGUAR
I-PACE

HOLOLENS
THE SMURFS

ABSOLUT
DEADMAUS

ALEX HORTON
REEL