When Grey & Townhouse approached Mayda, they were in search of a creative production partner adept at transforming high-fidelity concepts into fantastic, full graphic worlds.
Centered around the launch of the new iPhone15 on the Boost Infinite network, we were tasked with taking a collection of AI-engineered images and breathing life into them, crafting fully realized fantastical worlds that represented the connectivity, modernity and near-infinite reach of the Boost network.
Each film in the campaign featured a unique element central to its narrative - from the hybrid daisy informing the 'Garden' world, to the connecting bridges in the ‘Explorer’ world, to intricate ice patterns on the bubbles of the ‘Ice’ world, each film integrated these visual metaphors to symbolize change and connectivity across the Boost Infinite universe.