Introduction to Outernet & Creative Brief
Launched in 2022, London's Outernet is billed as one the world’s most advanced public buildings, and is the largest digital exhibition space in Europe. Comprised of different immersive spaces, Outernet's NOW Building offers an unrivaled digital canvas, with interlocking screens connecting to create Europe's largest LED screen, four stories high. With these floor-to-ceiling LED 16K screens and 70 reactive loudspeakers, the Now Building is Outernet’s largest attraction.
Our brief was to extend Lush's 2023 holiday campaign 'Intergalactic Universe' by leveraging this unique space to deliver an immersive, multi-sensory experience during the height of the festive shopping season in the UK's busiest city, throughout December 2023. With over 1.5 million visitors passing through the space every week, this was an incredible opportunity to create something truly special.