Embracing the challenge and opportunity presented by this incredible platform, Mayda was selected as one of the inaugural creative studios to develop and produce original content for the Sphere.
The Sphere's unparalleled canvas is designed to host a diverse array of experiences, ranging from advertising and entertainment to arts and beyond. We took each activation as an opportunity for creative and technical exploration, to fully-realize the awesome capabilities of this next-generation screen.
Experimenting with the first spherical display of its magnitude, we tailored content to resonate with a broad spectrum of audiences. Utilizing a blend of linear, interactive, real-time, and generative techniques, we transformed each concept into a living, breathing experience, each aiming to deliver an encounter that transcended the ordinary, offering an immersive spectacle whether viewed from the ground, the air, or even space.